Looking for a way to make fitness fun while exploring Singapore? ACTIVELY: Step Tracker & Rewards is here to transform your daily steps into an adventure filled with rewards, iconic attractions, and social connections. Created by South Korean tech company Life Festa, this gamified fitness app has officially launched in Singapore, offering a unique blend of augmented reality, AI, and location-based features.

In this article, we’ll explore the story behind Life Festa, the innovative features that make ACTIVELY stand out, and why Singapore was chosen as its first international market. You’ll also learn how the app works and what makes it a game-changer for fitness enthusiasts.

What is Life Festa?

Life Festa, a South Korea-based technology company, is redefining how people approach fitness with its innovative app, ACTIVELY: Step Tracker & Rewards. By blending augmented reality (AR), artificial intelligence (AI), and geo-location technology, Life Festa gamifies physical activity, turning movement into an adventure. After remarkable success in South Korea, where the app grew tenfold since its MVP release in October 2023, Life Festa has chosen Singapore as the launchpad for its first international expansion.

What are the Key Features?

ACTIVELY offers a suite of interactive features designed to inspire users to stay active:

• Step Tracker: A vibrantly designed, user-friendly step counter enhances the fitness journey, motivating users with a visually engaging interface.
• Immersive Map: The app’s interactive map guides users to Singapore’s iconic landmarks, such as the Merlion, Sentosa Island, and the Botanic Gardens. Collectible stickers turn each location visit into a rewarding experience.
• Social Connectivity: ACTIVELY fosters community, allowing users to share achievements, pin stickers, and connect with others in real-time.
• Rewards System: Steps convert into redeemable rewards for local F&B and retail services, supporting Singapore’s businesses while offering tangible incentives for staying active.

How Does It All Work?

ACTIVELY combines fitness tracking with gamified elements to turn walking into a fun and rewarding adventure. As users explore Singapore, the app tracks their steps and showcases their progress on an immersive map. Along the way, they unlock stickers tied to local attractions, encouraging exploration.

The app also offers rewards that can be redeemed at participating local businesses, such as cafes, restaurants, and shops. By engaging users with location-based challenges and interactive elements, ACTIVELY blends fitness with discovery, creating a platform that’s as entertaining as health-focused.

Partnerships with brands like JCDecaux amplify this experience by incorporating out-of-home media touchpoints and enhancing user engagement with dynamic content.

Why Singapore?

Singapore’s compact geography, extensive walking infrastructure, and fitness-oriented population make it an ideal market for ACTIVELY. Ranked as the 5th most walkable city in Asia, Singapore offers covered walkways, lush green spaces, and pedestrian-friendly urban planning. National health initiatives promoting active lifestyles align perfectly with the app’s vision.

Moreover, Singapore’s position as a gateway to Asian and Western markets offers Life Festa a strategic base for international expansion. Following this launch, the company plans to roll out ACTIVELY in Thailand, Vietnam, Canada, and Australia, adapting the platform to diverse regional markets.

Future Plans and How to Join

Life Festa continues to seek partnerships and funding opportunities as it grows globally. In the meantime, you can download ACTIVELY: Step Tracker & Rewards from the Apple App Store or Google Play Store. New users can enjoy a limited-time referral programme, earning extra rewards by inviting friends.

ACTIVELY offers a fresh approach to fitness, blending technology, community, and rewards into one seamless experience. Explore Singapore, stay active, and reap the rewards while enjoying an adventure tailored to your steps.

Thanks for taking the time to read this article. I hope this post has given you the information you need. If you have any recommendations, tips or advice, I would love for you to share them in the comment section below!

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